Promises & Risks: Understanding AI Adoption in North Carolina Businesses

Final Catawba County Opportunity - March 13th

A first-of-its-kind study exploring how regional companies are navigating the AI landscape

North Carolina business leaders find themselves at an intriguing moment in the history of artificial intelligence. From its conceptual beginnings in the 1950s through today's rapid developments, AI has progressed through distinct waves of innovation and adoption.

Liberated Leaders, in partnership with key regional institutions including The Chamber of Catawba County, The Economic Development Corporation of Catawba County, Lenoir-Rhyne College of Business and Economics, Appalachian State Walker College of Business, and the Manufacturing Solution Center, is conducting a comprehensive study of how North Carolina businesses are experiencing and responding to these technological shifts.

Our focused small-cohort study (8-12 executives) examines:

  • Historical context of AI adoption in regional businesses

  • Current perspectives on AI opportunities and challenges

  • How organizational decision-making around technology has evolved

  • The varied approaches businesses are taking to evaluate and integrate AI

Through structured discussions and guided exploration, participants will contribute to a deeper understanding of how North Carolina's business community is approaching this technological evolution. Findings will be synthesized in a whitepaper, providing an aggregate view of AI's role in our regional business landscape.

What You'll Gain

Participants will walk away with:

  • Insights into how peer organizations are approaching AI decisions

  • Three powerful questions to guide discussions with your leadership team and advisers

  • Understanding of your organization's position in the regional technology landscape

  • Access to the study's aggregate findings

Who Should Participate

We're seeking strategic decision-makers who:

  • Lead organizations with 5-5,000 employees

  • Hold positions as founders, owners, CEOs, or C-suite executives

  • Are considering AI adoption, regardless of current implementation stage

  • Want to contribute to and learn from peer experiences

Investment and Impact

Time Investment: 2 hours of focused participation in our executive research session

Financial Investment: $250 enrollment fee for you and a guest, with proceeds being donated to United Way's North Carolina Disaster Relief Fund for Helene recovery.

Join the Research Initiative

Thank you for your interest in contributing to this important study.